He is a dreamer who create trend in the world of set design, but also a fashion trend designer and visual merchandising, which bring, the Italian style, the handcraft and the particularity of the made in Italy all around the world.
Since 1983, when he opens his atelier, he creates magical atmosphere using different materials and the scenic appearance.
Born the 22nd of July in 1961 in Milan, cancer ascending scorpion, after the art diploma he started working with the set design Angelo Poli as “apprentice boy”, spending time at Ken Scott and Walter Albini’s Atelier.
Working at Moda In from 1987 to 2015 using fabrics and accessorize, he started thinking about the fashion trend.
In 1995 he opened the decoration and art section specialized in special events with the name of “Dinner Design”.
In 1997 he started a twelve year creative collaboration with Dolce & Gabbana.
In 2007 he started his collaboration with Hermès Italia and in 2009 he began working with Pomellato and Dodo work that stabilized his creativity for the luxury company.
Since 2010 he is represented in China from Idea – Shanghai where he gives his suggestions to fashion, interiors and furniture’s design company.
In 2014 he started a new creative adventure with Vhernier and Vitale Barberis Canonico 1663.
In 2018 he started a new creative adventure with Clarins, Tierry Mugler, Azzaro, Safilo, Warner Music Italy.